Two Designers.
A Million Sparks.

BRIGHTER TOGETHER.

Creative Art Director Patrick Hampel and fashion Designer Daniela Liedtke unite for an illuminating project:

CHEEKY UNITED is the joint pop-up label of Daniela Liedtke and Patrick Hampel. After working together successfully at Fashion Week Nuremberg 2024 presenting Daniela's LED fashion collection "Luminous" the two decided to launch another joint project.

Combining their passion for fashion, they bring together modern hand fans and illuminated outfits: The hand fans from Patrick's brand FRECHER FÄCHER® – the first hand fan brand in Germany – and Daniela's light costumes became one presenting each other during the Milan Fashion Week in September 2024.

Modern hand fans meet illuminated fashion.

Fashion Designer Daniela Liedtke creates LED-outfits for FRECHER FÄCHER®.

Designer
Daniela Liedtke

Daniela Liedtke has been creating fashion worlds in Germany and Spain since 1997. She customises outfits for events, trade fair appearances, promotional campaigns, advertising, dance and theatre. Daniela designs very independent fashion but also corporate ones.

In recent years, she has focussed intensively on illuminated clothing creating first own collections, such as "Luminous", where the focus is on glowing magical dresses from which countless soap bubbles rise up as if by magic.

CHEEKY UNITED
Pop-Up Label

Daniela was designing a new promotional LED-collection for the FRECHER FÄCHER® label: Extravagant outfits were manufactured to match the design of the brand and their products. Together with the cheeky hand fans by designer Patrick Hampel, these were presented at Milan Fashion Week under their joint pop-up label called CHEEKY UNITED .

Designer
Patrick Hampel

Patrick is a passionate graphic designer and freelance creative director who has already been able to connect people and brands with his ideas in many national and international advertising campaigns. He is all about ideas that inspire and evoke a "WOOHOO!" feeling. And that's exactly what the first German hand fan brand FRECHER FÄCHER® did right from the start: imaginative patterns, colourful pictures and funny illustrations - FRECHER FÄCHER® brings a breath of fresh air to the world of hand fans.